If you don't know everything you'd like to know about what makes your business tick -- what works, what doesn't and how much it all costs -- you need business intelligence or BI. Business intelligence solutions pull data from multiple operational systems (finance, sales, supply chain management, etc.), integrate it, analyze it and present it in easily digestible form as graphs, charts and dials on screen-based "dashboards."
"Business intelligence is about empowering people with the data that will help them make better decisions," said Dyke Hensen, senior vice president of product strategy at Pivotlink, a vendor of software-as-a-service (SaaS) BI solutions.
BI answers questions such as: Which are my best customers? Which are my most profitable products or services? Which are my most efficient locations? How much will it cost to open a new territory? Where am I wasting money?
Rapid ROI
The classic, often-repeated business case for BI revolves around reducing inventory. If business intelligence lets you see up-to-the-minute sales and/or consumption trends and real-time inventory levels, you can delay re-ordering until you actually need items, saving the considerable costs associated with inventory management.
According to Anthony Deighton, senior vice president of products at QlikTech Inc., a maker of QlikView BI software, the benefits of BI software are enormous.
It's about being able to make smarter business decisions and gain insights into what drives the business: where the costs are, where the costs are leaking, where the opportunities are -- real tactical issues that make a bottom-line difference in how you run your business," Deighton said.
A study commissioned last year by QlikTech from IT analyst firm IDC concluded that the average payback period for a QlikView implementation was an impressively short 198 days. The average return on investment (ROI) reported across all QlikView implementations was 186 percent, and the ROI benefits included an average 16 percent increase in revenue and 20 percent reduction in operating costs.
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